It was time to clean out my makeup drawers, and unfortunately, this little guy was pretty used up, and that little bit that was left was all dried out. But of course, before we part ways and he goes in the trash, I think he deserves a proper goodbye: which means review time! Let's start with the basics.
Brand: Avon (available online, through an Avon representative, or in Avon stores)
Price: $10 USD online, I've seen it on sale often.
Color options: Black, Brown Black
The claim: "This breakthrough mascara provides 24-hour volume, leaving lashes darker, denser and more dramatic."
My experience: I have a friend who's mom works for Avon, so the first time I saw this brush was her using it. I really liked the idea of a brush that swivels as this one does, especially when doing my left eye--I'm the sort of person prone to getting mascara all over my nose because I'm completely uncoordinated. Her lashes looked great, too, so I ordered some next time the catalog came my way. I ordered the black option.
When I opened it up, I was both excited and a little scared. The packaging is simple but nice. The mascara does stand up, though you do have to place it carefully; it was easiest to just lay it down, which wasn't a problem, but I do like standing it upright while I'm actually applying the mascara. I have weird moments of OCD! Pulling the wand out of the container took a moment; the box recommends wiggling it side to side until it loosens, which was a bit weird to remember the first few times (though it became a habit quickly) and the packaging seems to do a pretty good job of wicking off the excess mascara as the wand pops free. On closer inspection, the bristles looked a bit intimidating as they seemed all over the place, almost like the barb on a dinosaur tail. I also realized that holding the brush felt awkward as it wasn't how I was used to holding it. There did seem to be quite a bit of mascara still on the wand at this point, but I gave it the benefit of the doubt and just assumed it looked like more than it was, or that I might really need that much. The product is definitely a very good, dark black. I can't speak for the brown black, but my experience with Avon products has been that it's pretty spot on to it's name.
My first experience was a mixed one. The brush felt awkward and it was difficult to get the right angle at first. I ended up with mascara all over my eyelid and under my eye--I managed to cover it up by patting on more eyeshadow and swiping some olive oil on a q-tip under my eye, but it was definitely an annoyance. The payoff for my eyelashes was great though; I didn't see a ton of difference in length, but it definitely add a lot of volume and did add a bit of length. I don't feel it curled my lashes much (though I had used a curler prior to application) but it certainly didn't weigh my lashes down. The formula was on the wetter side, but seemed to dry pretty quickly once applied, and wasn't runny or smudgy.
When it comes to lasting power, the mascara lasted all day. My curl seemed to stay just fine, and I didn't notice any natural smudging. Towards the end of it's lifespan, it did get a bit flaky, but that was to be expected. It's not waterproof, so I wouldn't recommend it on it's own for anything sappy, sad, or summer if you do a lot of pool or beach time; I did get teary once when wearing it and it did require a bit of cleanup; but it might be fine for light things with a swipe of waterproof mascara over top. It wasn't difficult to remove; it should come off pretty easily with any makeup remover, oil, or even most makeup wipes.
Final conclusion: Despite the difficulties in using it the first time, for the sake of giving it a real chance, I tried it a few more times. By the second go, I was getting more used to the brush, and only managed to get a little mascara on my eyelid. Pretty soon, I was wielding the wand expertly, and really liked how close to my lash line I could get the wand, especially on my left eye (I use my right hand to apply). As the formula dried a little, the mascara looked even better, and I ended up really loving this mascara; it's definitely in my top 5 favorites, and just might be my favorite drug-store priced one. The versatile and uniqueness of the brush is a huge, huge plus once you get used to it; though it does take a bit of practice.
Product Grade: A!